Case studies in AI and enterprise UX.
Explore how I designed CRM updates, campaign planning, guided setup and hotel operations. Each study covers the problem, my decisions and a working prototype.
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Signal — Ambient CRM intelligence
Review suggested CRM changes alongside the emails and meetings they came from.
CRM intelligenceTrust & transparency
Northline — Multi-agent campaign workspace
Build a campaign with specialist AI agents, then review the audience, content and outreach before launch.
Multi-agent UXHuman control
Setup intelligence
Guide administrators through CRM setup, with prerequisite checks and review points for permissions.
Guided setupEnterprise SaaS
StayFlow intelligence
Coordinate hotel operations around guest needs, with routine updates handled by agents and exceptions reviewed by staff.
Operations UXHospitality operations
